Matt Henry + Native Station
Agreement between myself (Matt Henry) and Native Station.
May 15, 2022 - December 31, 2022
Over the last 90 days we have established the visual foundation for Native Station. We dialed in the Look and Vibe and our goal now is to capitalize on this momentum with continuing the strong visual presence on social media. I will continue to be working alongside Cody to grow the marketing and social strategy with strong images that speak the culture and energy of NS. This includes pre-production, shooting, editing, social strategy development, file delivery, meetings with your team, etc Everything we do with be with purpose and intent.
Monthly rate: $2,000 - due the 1st of each month beginning with May 2022.
- Below is a quick highlight example of what we have done over the last 90 days. -
building on values and pillars
Everything we photograph or film will be based on NS values and pillars.
This has been the starting point for us. They will continue to evolve and change over time. But the base decision for what we do will be determined by these values. Every image must communicate a value of NS. Think of it as brand guidelines for online presence.
Food (menu items, cooking in the kitchen, on the table with guests, etc)
Drinks (beer, cocktails, cans in the Silo/lawn area, etc)
People (natural and staged lifestyle)
Atmosphere (all the elements that make the NS vibe)
Music/TV’s (live music, outside TV’s, sports games on TV, etc)
Farmers Market (all varieties of people and products)
Local / Community (how NS is invested in the community and local)
Experience (create the desire to come “experience” all that is NS)
Lawn and Silo (lawn games, patio, kids area, canned drinks, etc)
Merchandise (yessir! the goods looking fresh on all kinds of people)
What do we want people to feel when they see these images?
Great drinks and 80 taps for a huge selection
A place to have “date night” or “family night”
Great Food
Community
Local (farmers market, community events, local music, etc)
Share images / re-post / tag friends - build hype.
Special events
We’ve been creating a library of images and videos to promote unique events such as live music, “Pint Night” to highlight individual breweries, and other Native Station events that are an attraction for people to come visit. Events like Farmers Market are coming soon!
Strategy
This has to keep going strong. It’s got to look good! From the food to the venue to the smiling faces of people. Everything about Native Station has to look slick and inviting. The color of the images has to stand out and not get lost in the sea of social media. We want people to see the drinks, then drool, and tag their buddy to meet them under the dome to catch the upcoming game on TV.. We want the food images to scream YUMMM! and draw people in to enjoy some sliders on the lawn. We want the view from the corner of Main Street to excite people by seeing the accessibility to walk the strip and visit the rest of Downtown.
A huge element of the strategy is to give people something to be part of. The Native Station tribe. Community. To come back time after time. Share. People are your walking billboards and building on the culture of Native Station is key. Intentional photos with strategic copy will drive the Native Station movement. From simple text to clever ways of promoting the NS culture. We find inspiration from similar brand communities like Howler, Yeti, Iron&Resin, Central Machine Works and so many more.
Let’s get to work!
