Matt Henry + Smoak town BBQ
- Below is a quick highlight example of what we have done over the last few months -
building on values and pillars
Everything we photograph or film will be based on Smoak Town values and pillars.
This has been the starting point for us. They will continue to evolve and change over time. But the base decision for what we do will be determined by these values. Every image must communicate a value of Smoak Town. Think of it as brand guidelines for online presence.
Food (menu items, prep, cooking, smoker, on the table with guests, etc)
People (natural and staged lifestyle)
Atmosphere (all the elements that make the Smoak Town vibe)
Local / Community (how Smoak Town is invested in the community and local)
Experience (create the desire to come “experience” all that is Smoak Town)
What do we want people to feel when they see these images?
Best BBQ around.
They are missing out if they don’t go.
A place to have “date night” or “family night”
Family Owned / Operated
Community
Special events
We’ve been creating a library of images and videos to promote unique events such as live music, “Pint Night” to highlight individual breweries, and other Native Station events that are an attraction for people to come visit. Events like Farmers Market are coming soon!
Strategy
This has to keep going strong. It’s got to look good! From the food to the venue to the smiling faces of people. Everything about Native Station has to look slick and inviting. The color of the images has to stand out and not get lost in the sea of social media. We want people to see the drinks, then drool, and tag their buddy to meet them under the dome to catch the upcoming game on TV.. We want the food images to scream YUMMM! and draw people in to enjoy some sliders on the lawn. We want the view from the corner of Main Street to excite people by seeing the accessibility to walk the strip and visit the rest of Downtown.
A huge element of the strategy is to give people something to be part of. The Native Station tribe. Community. To come back time after time. Share. People are your walking billboards and building on the culture of Native Station is key. Intentional photos with strategic copy will drive the Native Station movement. From simple text to clever ways of promoting the NS culture. We find inspiration from similar brand communities like Howler, Yeti, Iron&Resin, Central Machine Works and so many more.
Let’s get to work!
